OUR OWN STYLE
We are a 100% in-house agency. We are global, but still independent. We mix serious expertise with boldness
OUR GOAL
We create high-performing sonic solutions. We design consistent, distinctive and engaging sound ecosystems.
OUR SERVICES
It all stems from the brand
As the world’s leading audio branding agency, Sixième Son has been crafting impactful sonic identities, audio logos, and sound design solutions for over 500 brands since 1995. We serve a diverse range of clients across various sectors, both B2B and B2C, ensuring that every sound we create provides a competitive edge.
We delve into questions like “What makes this brand unique?” and “Why should customers choose it?” to develop a sonic branding system that truly reflects your brand’s vision and culture. Our approach resonates with both internal and external audiences.
We start with a comprehensive category audit and evaluation, then move through strategic planning, mood board creation, workshops, and concept development. We refine and adapt the sonic branding system to various touchpoints, culminating in the creation of launch tools and brand guidelines.
Your brand, now voice-activated
With the exponential growth of voice assistants, the sound of a brand’s voice has become a strategic decision. Sixième Son has a proven process, deep experience and an exclusive, evolving partnership in neuromarketing research with Datakalab.
Voice is a fundamental element in recognizing a person, understanding their message and building a relationship. As we move towards purely voice-activated experiences, that principle applies to brands as well.
Brands can’t let the familiar sounds of Alexa and Google Assistant monopolize their sonic territory and dilute their relationships with their audiences. We know what it takes to design a strong vocal identity, that brings more attention and engagement to the brand.
Enhance and brand ux design through sound
Sounds and signals influence the user experience. The right sonic design facilitates the use of the product and underscores the values of the brand.
Today, smartphones, car interfaces, supermarket checkouts, ATMs, digital apps, all generate sounds. Working with communication teams and human-factor engineers, we provide an interdisciplinary, 360° auditory solution that draws on expertise in musical design and sonic branding, cognitive psychology, ergonomics and product sound creation.
Sonically branded spaces
Sonic ambience affects a customer’s perspective, emotions and unconscious behavior. Music, sound design and voices for a space or meeting should be chosen or created to trigger desired responses while staying in tune with brand.
Sixième Son has deployed its environmental sound design expertise in tourism, retail, hospitality, cultural spaces, expos and sports arenas., Our methodology guarantees a sonic ambiance that enhances other sensory elements to enrich the total experience.
Research: before, during and after
Sound improves brand performance, Sixième Son promises you that. But you can’t get there through specious research techniques. Rich experience and investment in testing methods has taught us which ones “lead the witness” and which get meaningful results.
We are guided by the Sixième Son Sonic M.A.P.:
M for MEANING
How does the meaning change? What was added? What went away?
A for ATTENTION
Do at least 15% of frequencies land in the brain’s sonic stim range?
P for PERSISTENCE
Short-term: Is it clear? Is it singable? Is there an element of surprise?
Long-term: Awareness, attribution and traditional brand measures
What’s the right structure for your radio commercial? What sound returns your focus to the TV screen? How successful is your sound in creating recognition, awareness, and attribution We guide your research partners to real answers.
In partnership with Datakalab, we also conduct biometric testing to increase our own knowledge via unfiltered, non-verbal audience reactions.
Full-service production services
We have full service and state-of-the-art studios to meet all sonic branding and audio needs and formats. Our production studios are never rented out but are used for our clients’ work, making for prompt turnaround times at a very high level of quality.
OUR TEAM
Alice
Artistic Director
Michaël
President & Chief Creative Officer
Laurent
Global Managing Director
Eva
International Client Director
Vincent
Group Creative Director
Daina
Chief Client Officer, US
Florent
Managing Director, APAC
Eric
Senior Designer & Chief Orchestrator
Jaime
Head of Music, Iberoamérica
Valentin
Head of Strategy & Managing Director, Canada
Colleen
Managing Director, US
Anthony
Chief Commercial Officer
Marion
Chief Creative Strategist
