M1, one of the leading telecommunications provider in Singapore, wanted to develop a new sonic identity that not only brings to life their brand values, and their Made-to-Measure brand promise across their touchpoints but also emotionally connects with their audience.
The brand has introduced its new sonic branding with an unusual musical arrangement, designed by Sixième Son to capture the soul of the M1 brand. Mustafa Kapasi, Chief Operating Officer for M1, said, “Our new sonic identity is more than just a sound – it’s a reflection of our brand’s values and our deep connection to the people of Singapore.”
Read more about M1’s new sonic identity in this article from MarTech.