Amundi is one of the world giants for Asset Management. It's a global B2B brand that has a unique vision - and a very unique name. The Amundi sonic identity, composed of a surprising piano and electronic percussion, conveys confidence, innovation, data and modernity. Applied across custom touchpoints, it enhances Amundi’s corporate values and differentiation in the asset management sector.
As the European leader in asset management, Amundi decided to reinforce the power and consistency of its communication, as well as differentiate itself from its competitors. The Amundi sonic identity was able to bridge those gaps.
Amundi focused on illustrating its tagline «Confidence must be earned» and asserting its brand as dynamic and modern, with strong institutional and corporate values
Modern, dynamic and authentic, the sonic identity is composed mainly with a piano using chords with a rounded and warm sound, electronic percussion, as well as clock sounds, all assembled in a narrative and evolving scenario. It’s a music narration that talks about growth and the will to move forward.
As a result of the close collaboration between Amundi and Sixième Son, the impact of each custom-designed touchpoint adaptation is concrete proof of the success of the audio identity.
Engagement was instant, for the month following the forum the podcast, made available to employees, was played 930 times and the “Making Of” film logged over 1000 views.