The M6+ bold sonic identity, featuring a signature guitar slide, differentiates its streaming service. Accessible, fun, and dynamic, the sound plays at each program’s start, reinforcing M6’s innovative, audience-friendly character.
More than a replay service like 6Play, M6+ is a free streaming platform.
While the ‘+’ is customary, M6+ has decided to set itself apart by creating a powerful sound to enhance its brand new streaming experience. Our challenge: to enable M6+ to assert its identity while creating greater distinction for the group and its channels.
M6 Group is launching M6+ with an exclusive, one-of-a-kind sound that’s provoke attention as it’s surprising! At the heart of the music, a powerful guitar slide offers an ultra-pop creation, just like M6. Inspired by the swipe, the sound says a lot about the brand’s personality: accessible, fun, colourful and sparkling.
The result is a unique, emblematic and designed sound that M6+ viewers will hear every time they start a programme.
A malleable, non-fixed creation, capable of evolving and enriching itself according to the challenges of the channels and the group.