Jaime Nieto, Head of Music, Iberoamérica

With over 20 years of experience in the music industry, Jaime Nieto is a seasoned expert in sonic branding and music production. He’s crafted memorable soundtracks for major TV commercials across Spain and has led sonic branding projects for iconic brands like Banco Santander and LALIGA. His expertise spans across Mexico, Argentina, Chile, Peru, Colombia, and even Saudi Arabia, thanks to his roles as Head of Music at CORD and Massive Music.

For more than 15 years, Jaime has been a driving force in cultural media, collaborating with renowned artists such as Vetusta Morla, Ariel Rot, Xoel López, and Zoé in both Spain and Colombia.

At Sixième Son, Jaime orchestrates and coordinates team efforts, ensuring top-notch quality in every deliverable. His role is crucial in harmonizing our creative and strategic processes.