The Interac mindful shopping track promotes thoughtful spending, contrasting typical retail music. Tested with success, it led to significant reductions in spending among young consumers, showcasing a strategic shift in retail sound use.
Interac help Canadians to stay in control of their money. Music has traditionally been used to fuel purchase behaviors in retail. In a context of inflation and economic uncertainty, could music play a different role for Canadians?
Interac set out to explore ways to help Canadians to spend more mindfully creating The “Sound Shopping” track, an original composition accessible on Spotify to help consumers spending more mindfully.
Upon release the “Sound Shopping” track had 380000 views is 4 days
Shoppers aged 25-34 spent 38% less when the Sound Shopping track was played
Silver at The Transform Awards for Best Music Experience.
Gold at Grand Prix Stratégies of Design 2023