The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre's supportive presence for its 31.5 million policyholders.
MAPFRE wanted to redefine what it means to have new, exciting opportunities
Sound quickly emerged as a key asset for the brand. With its new music, MAPRE has found a musical language that conveys its values to its 31.5 million policyholders as well as the wider public.
The sound strategy anchors MAPFRE in a new reality: a reliable and innovative brand that helps people and institutions move forward with peace of mind while contributing to the development of a more sustainable and thoughtful society.
The sonic identity is based on the idea of proximity and the optimism of a brand on the move.
Slow but enthusiastic rhythms reflect optimism in the face of challenges. The instrumental profundity of the piece, incorporates melody, vocals and piano with warm textures that convey support and a sense of teamwork.
As a whole, it reflects the optimism of a brand that accompanies its customers through the key stages of their lives.
The sonic identity and its adaptations have been fully integrated into the brand’s strategy, helping MAPFRE to be more emotional, empathetic and close.
The sonic identity has already been deployed in on-hold music, conventions, general and digital meetings. It was also adapted for the global announcement video of MAPFRE’s new purpose, adapted to the company’s three official languages
The audio logo is also displayed in all of MAPFRE’s TV and digital advertisements.
The event kit was first used at the 2022 General Shareholders’ Meeting.