Agency

Your brand, now voice-activated

With the exponential growth of voice assistants, the sound of a brand’s voice has become a strategic decision. Sixième Son has a proven process, deep experience and an exclusive, evolving partnership in neuromarketing research with Datakalab.

Voice is a fundamental element in recognizing a person, understanding their message and building a relationship. As we move towards purely voice-activated experiences, that principle applies to brands as well.

Brands can’t let the familiar sounds of Alexa and Google Assistant monopolize their sonic territory and dilute their relationships with their audiences. We know what it takes to design a strong vocal identity, that brings more attention and engagement to the brand.

Enhance and brand ux design through sound

Sounds and signals influence the user experience. The right sonic design facilitates the use of the product and underscores the values of the brand.

Today, smartphones, car interfaces, supermarket checkouts, ATMs, digital apps, all generate sounds. Working with communication teams and human-factor engineers, we provide an interdisciplinary, 360° auditory solution that draws on expertise in musical design and sonic branding, cognitive psychology, ergonomics and product sound creation.

Sonically branded spaces

Sonic ambience affects a customer’s perspective, emotions and unconscious behavior. Music, sound design and voices for a space or meeting should be chosen or created to trigger desired responses while staying in tune with brand.

Sixième Son has deployed its environmental sound design expertise in tourism, retail, hospitality, cultural spaces, expos and sports arenas., Our methodology guarantees a sonic ambiance that enhances other sensory elements to enrich the total experience.

Research: before, during and after

Sound improves brand performance, Sixième Son promises you that. But you can’t get there through specious research techniques. Since 2009, we have developed unique tools and partnership. Our rich experience and strong investments in testing methods has taught us which ones “lead the witness” and which get meaningful results.

We are guided by the Sixième Son Sonic M.A.P.™:

M for MEANING
How does the meaning change? What was added? What went away?

A for ATTENTION
Do at least 15% of frequencies land in the brain’s sonic stim range?

P for PERSISTENCE
Short-term: Is it clear? Is it singable? Is there an element of surprise?
Long-term: Awareness, attribution and traditional brand measures

What’s the right structure for your radio commercial? What sound returns your focus to the TV screen? How successful is your sound in creating recognition, awareness, and attribution  We guide your research partners to real answers.

In partnership with Datakalab, we also conduct biometric testing to increase our own knowledge via unfiltered, non-verbal audience reactions.

Full-service production services

We have full service and state-of-the-art studios to meet all sonic branding and audio needs and formats. Our production studios are never rented out but are used for our clients’ work, making for prompt turnaround times at a very high level of quality.